AlpineRide ("the Company", "we", "us") is committed to protecting the privacy and personal data of our customers. This policy explains what personal data we collect, how we process it, and the rights available to you under Malaysia's Personal Data Protection Act 2010 (PDPA).
1. Data Controller
The data user responsible for your personal information is:
- Name: AlpineRide
- Address: 12 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia
- Email: alpineride@europe.com
- Phone: +60 3-2110 4783
2. Data We Collect
Depending on how you interact with us, we may collect the following categories of personal data:
- Full name
- Email address
- Phone number
- Driving licence details (required to complete a hire agreement)
- MyKad or passport number (for identity verification)
- Payment information (processed securely via third-party payment providers)
- Booking details: dates, destination, vehicle selected
- IP address and browser technical data (via cookies)
3. Purposes of Processing
We process your personal data for the following purposes:
- To fulfil and administer your car hire or chauffeur agreement
- To confirm bookings and communicate about your enquiry
- To issue invoices and process payments
- To comply with Malaysian legal and regulatory requirements
- To improve our services and analyse website performance
- To send marketing communications (with your explicit consent only)
4. Legal Basis for Processing
Under Malaysia's PDPA 2010, we process your personal data on the following grounds:
- Contractual necessity — when processing a hire or transfer booking
- Legal obligation — for accounting, taxation and regulatory compliance
- Consent — for marketing communications and non-essential cookies
- Legitimate interests — for website analytics and service improvement
5. Sharing Your Data
We do not sell or share your personal data with third parties for commercial purposes. Data is shared only in the following limited circumstances:
- With payment processors to handle transactions securely
- With insurance providers as required under the hire agreement
- With Malaysian public authorities where required by law
- With IT service providers who support the operation of our website, under strict data processing agreements
6. Retention Periods
We retain your personal data only for as long as necessary:
- Hire agreement records — 7 years (as required under Malaysian tax law)
- Enquiry form data — up to 12 months from the date of last contact
- Cookie and technical data — as set out in our Cookie Policy
- Marketing preferences — until consent is withdrawn
7. Your Rights (PDPA 2010)
Under Malaysia's Personal Data Protection Act 2010, you have the following rights:
- Right of access — to request a copy of the personal data we hold about you
- Right to correction — to request correction of inaccurate or incomplete data
- Right to withdraw consent — to withdraw consent to processing at any time
- Right to limit processing — to request that we cease or limit use of your data for direct marketing
To exercise any of these rights, please write to us at alpineride@europe.com. We will respond within 21 days in accordance with the PDPA.
8. Data Security
We apply appropriate technical and organisational measures to protect your personal data:
- All data in transit is encrypted via HTTPS/TLS
- Access to personal data is restricted to authorised staff only
- Regular data backups and system monitoring are in place
- Staff receive regular training on data protection obligations
9. Cookies
Our website uses cookies. Full details of the cookies we use, their purposes and how to manage them are set out in our Cookie Policy.
10. International Data Transfers
Where personal data is transferred outside of Malaysia, we ensure that adequate protections are in place in accordance with Section 129 of the PDPA 2010, including appropriate contractual safeguards with recipients.
11. Changes to This Policy
We may update this policy from time to time in response to legal or operational changes. The current version will always be available on this page. We will notify you by email of any material changes.
12. Contact & Complaints
For any questions or concerns about how we handle your personal data, please contact our Data Protection Officer:
- Email: alpineride@europe.com
- Phone: +60 3-2110 4783
- Address: 12 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia
You also have the right to refer a complaint to the Department of Personal Data Protection Malaysia (JPDP) at pdp.gov.my.